Marketing

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Related Books and Resources:

  • Marketing Your Services, by Anthony O. Putman
    Of all the books on "Marketing Your Services", this has to be the best. He looks at marketing your services not as a chore but as a fun and challenging activity to improve the success of your business. Everything is covered here, from finding your niche to taking care of clients. The style is fun and informal and includes
    many stories and real life examples. This is a "must have" book if you want to attract new clients. Reviewers at Amazon give it 5 stars! Buy and read this book, and you will attract more clients! Click here for more about this book!
  • Marketing Without Advertising, by Michael Phillips & Salli Rasberry
    Very practical. It takes the mystery out of marketing a professional practice, attracting clients, and making money, without having to "sell" or "advertise" anything! This book listed specific daily actions for letting the world discover you and beat a path to your door. It helped me relax and stop "trying"! Instead, the practical steps in this book taught me to effectively, effortlessly, let people know who I am, what I do, and how it could benefit them. And that has made all the difference! To build your professional practice, work less, and make more money -- buy (and USE!) this book! (a bargain!). Click here for more about this book!
  • Selling the Invisible: A Field Guild to Modern Marketing, By Harry Beckwith
    Despite it's title, I would not describe this as a "how-to" about selling. It's much, much better and more valuable than that. It's a how-to about building relationships, creating value, establishing networks, and building partnerships that work for you and your customers. Beckwith understands the principles behind successful professional businesses, and explains them in a clear, easy-to-use style. Read this, study it, read it again, and let it soak in! This is fantastic material! Do yourself a favor: buy this book!
    Click here for more about this book!

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