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Getting Buy-In
Everyone is selling all the time. Your kids want to sell you on
using the car. Your spouse wants to sell you on getting a new (whatever).
You want to sell your boss on a new idea, a raise or promotion and
your boss wants to sell his boss on the budget.
The key to any successful sales proposition is to understand your
customer's wants and needs first. Then address those wants and needs
with your solution in their words.
In working with a client recently, he was disappointed when two
of his managers took his plan for an improvement strategy with cool
reserve and not much interest. I suggested that he do a Needs Analysis
with these managers to see what they thought was working and what
was not working. And the most important question of all is: how
will you know objectively and subjectively if the change is getting
the desired result?
By getting his bosses’ perception of what needed to be improved
and their ideas on how they thought it could be achieved, he got
them engaged in thinking about the problem, admitting there was
a problem and looking for possible solutions. Then he could address
the issue with his ideas using their words as part of his solution.
The next time he brought the subject up, he got a positive reception
to his ideas.
Some years ago, a colleague and I were doing a workshop for a large
client. I suddenly realized that what we were planning to present
was not what they needed. He said to me, "Joan, you
have to give the client what he wants before he will let you give
him what he needs." Wow, that really got my attention.
In the years since, I have learned that to be true. You have to
take people from where they are and lead them to where they want
to be. That may mean taking many small steps to reach the desired
goal.
Without your team/client/boss or kids buy-in on problems, risks,
possible consequences, alternatives, ideas and benefits to them,
your chances of moving forward successfully are slim.
Bob Poole's free PDF Book, Listen First Sell Later, is a great
quick read that will remind you of the times you have been successful
in selling your ideas and why it worked, so you can do more of what
works and get the results you want.
To download the FREE pdf Book:
Listen First Sell Later by Bob Poole
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What Clients Say About Joan
“Joan’s coaching has helped me expand my business, gain new
clients and accomplish a number of ambitious professional and personal
goals.
My main goal when I began working with Joan was to keep my business
thriving while I took on a volunteer leadership role for a professional
association. I had seen colleagues lose clients—and a lot of sleep—when
they served in a similar capacity. I couldn’t afford to have that
happen.
Joan asks great “what-if” questions. She helps me set priorities,
delegate as needed, and stay accountable to my goals. She has also
provided a number of valuable contacts from her own extensive network,
some of whom have now become clients. Joan offers uncommon wisdom
and insight about the business world and working with people. In
the three years Joan has been my coach, I have seen a measurable
increase in my business income, my volunteer group landed a top
award, and I have gained more time to spend with family and friends.
I heartily recommend Joan Bolmer as a career and business strategist
for anyone seeking to overcome challenges and accomplish greater
professional success and satisfying life balance.”
Susan H. Burnell, APR
President, Imagination Ink - Business Writing & Public Relations
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