In This Issue

News from Joan (right)

The Power of Personal Notes(below)

Quotes for the Month

Job Seeking Tips

Quick Links

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The Power of Personal Notes
By Veronika Noize, the Marketing Coach

There are many things you can do to develop a great reputation, establish rapport with clients, colleagues and prospects, and get top-of-mind awareness in your target market—certainly too many things to list here. However, few things are as effective (and inexpensive) in accomplishing all of those objectives as personal notes. As a devotee of personal notes, I’ve even been known to go so far as to call personal notes one of the three “magic bullets” of marketing.

I’m not the only person who is a true fan of personal notes. As a matter of fact, any “marketing expert” worthy of the title will tell you the same thing: personal notes wield a power that can have an awesome impact on your business.

But how and why, you ask?

Unlike phone calls and email, personal notes appear to be more important because it is obvious that the sender took more time and attention to get the message to you than would have been spent on an email or simple phone call. Personal notes arrive like gifts.

Gifts? Yes, as in wrapped presents. Like a gift, a personal note is almost always something nice, something worth keeping, or something to brighten one’s day. Like a gift, it is very flattering and pleasant to receive one unexpectedly.

To read the rest of the article and other great information, click here or paste the following into your browser http://www.veronikanoize.com/power_of_notes

Quotes for the Month

“Laughter gives us distance. It allows us to step back from an event, deal with it and then move on.”

—Bob Newhart, US comedian &
television actor (1929– )

“If A is success in life, then A equals x plus y plus z. Work is x; y is play; and z is keeping your mouth shut.”

—Albert Einstein, Observer, Jan. 15, 1950,
physicist (1879–1955)

“Doubt is not a pleasant condition, but certainty is absurd.”

—Voltaire, French author, humanist,
rationalist, & satirist (1694–1778)

“There's no point in being grown up if you can't be childish sometimes.”

—Doctor Who

Job Seeking Tips: Older job seekers can polish their images

Abridged: The Wall Street Journal

MIAMI, FL—A more focused and efficient job search can help job seekers who are past the age of 45 overcome age bias. Andy Armstrong, a veteran public relations man and a 49-year-old resident of Allendale, NJ, mainly blames his age. "Being older doesn't help," observes Armstrong. “I've heard myself described as overqualified many, many times.”

It's a common lament among older applicants. "Employers ignore a prospect's age if he is impeccably professional and technologically current,” observes Bill Heyman, CEO of recruiters Heyman Associates, New York.

Age can be a barrier if you don't promote yourself energetically. Maintain a sense of urgency during networking sessions and job interviews. You may also want to consider hiring a career coach. Here are some tips to help circumvent job-hunt roadblocks when you're past 45: Prepare a resume that emphasizes your strengths rather than chronology; Speed your search using new Internet tools; Enlarge your network and follow up feelers promptly; Polish your pitch by soliciting feedback.

If you want to power up your resume, job search and interview skills, give me a call at 281-293-8864 or email me at joan@bolmer.com for a free consultation.

Quick Links

Note Cards

Top 10 Ways to Get More Clients You Love

Frustrated With Crises and Employee Errors?

My Fabulous Editor/Designer, Phaedra Cook

My Marketing Consultants, Cognovi

Check out Joan's paintings
and notecards

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